Cameras, proles and animals are free
On paper, digital photo equipment goes down in value very quickly. Whether it’s devaluation or the more accounting-oriented depreciation, a camera will drop in secondary market (used) value over time. But what does it really cost to own one?
When you consider a pro-level camera that costs $5,000 (and that is not the subject to a waiting list to buy), you can assume that it will lose about 1/3 of its value when it’s opened. But on average, it will down in dollar value (on the private secondary market) an average of $1,000 per year for its ownership period (2-5 years). That’s just under $2.74 per day. You can’t rent a camera that cheaply. You can’t even buy a Starbucks coffee for that kind of money. The only real inhibitor is having the cash flow to shell out the $5,000.*
* Financing it on a credit card would make it cost a bit more per year.
Someone (a pro, if any still exist) who can take depreciation on that camera could potentially deduct $1,000 per year from income, which at a 15% effective rate, would lead to annual tax savings making the cost of ownership per day closer to $2.33 a day. Expensing the camera would lead to a one-time tax savings.**
** Consult your tax professional, not photo websites like this one.
And for all but shelf queens, the equipment produces pictures. For pros, it is a source of income. For everyone else, it is a source of satisfaction or record keeping. It’s not fair to say that an amateur’s 10,000 frames year of digital saves that many frames of film (because someone paying for film would never shoot like that), but if the average rate on film was a roll a week, one can manage to save, in film and processing, the $1,000 per year paid for the camera. It certainly can overcome the effective spend on a less expensive model costing $2,500 (consider the Nikon D700, which four years ago sold for $2,500 new and generally sells for about $1,250 now).
All of that said, there still is a psychological blow to non-professional buyers when they see what they might perceives to be “investments” steadily losing value. Some manufacturers (like Nikon, Canon and Leica) avoid pouring salt on the wound by avoiding changes to MSRP. Others, like Fujifilm, will swing away at the primary market price (as much as 55%), thus creating an artificially low ceiling for resale.
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